For those of you who unaware of this interesting phenomena in Japan, this might be interesting.
In Japan, the tradition is for women to express their love to a man by giving them chocolate. No flowers, no gifts, just chocolate from women to men. There are 2 types of chocolates women give on this day in Japan - "real" chocolate ("honmei") and "fake" chocolate ("giri").
Now this becomes a huge deal in middle school and high school. You often here boys/men bragging about how many "Honmei" chocolates they received. But wait - So what does the man do? .....He has White Day (March 14), to give back. It seems like Valentines Day started and became popular in the 1950s in Japan, through at a Department store marketing scheme. They simply put "For a lady to give to their man" on one of the ads.
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