Authentic Japanese snacks delivered to your door! Snakku is a subscription service starting at $38.95.
(Read more to get 10% off!)
They kindly sent me a sample to try out and so I could share my experience with you. I must say - lots of childhood memories came back to me when opening their box. Good childhood memories of course :)
I believe that all Japanese products begins its high quality experience at the wrapping/packaging stage. Snakku uses a beautiful Japanese cloth, also called a furoshiki to wrap the Snakku box. This month it was a deep green furoshiki - resusable of course! I plan to wrap my lunches or any other boxes with this in the future.
Branding and Messaging
Inside the box, I found a pamphlet and flyer of Snakku's. I love how they use Japanese characters (which are truly Japanese, not random characters!) to make the experience authentic, even for a native Japanese person like me.
This month (August) happened to be the month of rusks! I hadn't had rusks since I left Japan (~7 years ago) so this was a *very* pleasant surprise. Here is the list of snacks which came in my box (taken from Snakku's website):
All of these high quality Japanese snacks were all very tasty - and now you can get 10% off by using "jpinsider" at checkout. Now's your time to give Snakku a try ;)
While catching up on my Japanese TV episodes, I ran into 1 which concentrated on Japan's tomato industry. Japanese tomatoes (and vegetables in general) are very high in quality where ever you go. The colour, shape, shine and taste turns out to be perfect even without "picking" at the supermarket. How do they do this? This TV program asked Italian tomato experts to discover the "How" and here's what they found:
Super detail oriented - right?
But this careful Japanese detail results in great customer experience throughout the country. Customers know that they can trust Japanese tomatoes. I must say that this high expectation from customers can result in spoiled customers and in extreme negative comments if the products are not up to par, but this helps in a healthy competition! This may be why Japanese products are so high in quality. Passion coming from suppliers and trust coming from consumers..
More "Japanese quality" series comin' up! Let me know if you have a specific product/service you would like to learn more about in terms of quality.
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